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Friday 25 February 2011

Handling Crisis in PR...How to?

Wow, I’d certainly like to know the name of the PR agency employed by Trafigura. It couldn’t have been easy to turn a fairly obscure oil trading company into the number one trending topic on Twitter.

How do you manage to create that kind of buzz? I certainly hope that the people responsible will be appropriately rewarded.

In general, I have got quite a lot to say in favour of English libel law, and perhaps will for a future “contrarian Wednesday” post. But the current trend toward aggressive use of preliminary injunctions seems to me to be clearly abusive, particularly when (as alleged by Private Eye) some law firms attempt to file for injunctions as late as possible in the hope of getting an inexperienced judge out-of-hours and putting him under pressure.

Anyway, this attempt to gag the press has backfired spectacularly, which will hopefully (viz, the McLibel case) make any future would-be muzzlers of the press think twice before pushing too hard.

mmmm......

1 comment:

  1. Trafigura and Carter - Ruck Solicitors allerged dumping of toxid waste in Ivory Coast....

    ReplyDelete