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Friday 25 February 2011

Handling Crisis in PR...How to?

Wow, I’d certainly like to know the name of the PR agency employed by Trafigura. It couldn’t have been easy to turn a fairly obscure oil trading company into the number one trending topic on Twitter.

How do you manage to create that kind of buzz? I certainly hope that the people responsible will be appropriately rewarded.

In general, I have got quite a lot to say in favour of English libel law, and perhaps will for a future “contrarian Wednesday” post. But the current trend toward aggressive use of preliminary injunctions seems to me to be clearly abusive, particularly when (as alleged by Private Eye) some law firms attempt to file for injunctions as late as possible in the hope of getting an inexperienced judge out-of-hours and putting him under pressure.

Anyway, this attempt to gag the press has backfired spectacularly, which will hopefully (viz, the McLibel case) make any future would-be muzzlers of the press think twice before pushing too hard.

mmmm......

new M.E.D.I.A.... mean new PR?

check Out Frens...
Now that the Internet has irrevocably exploded the communications monopoly enjoyed by publishers of top-down print and broadcast media, it's clearly time to explore new creative options. The ground has shifted so rapidly that too many PR people continue to deliver products that no longer work to a media world that no longer exists.

Old PR depended on old media. The routine of expense accounts, parties, golf, and three-martini lunches with powerful editors who could make or break a campaign was fun - it still is - but not particularly creative. And with the decentralization of media, hardly effective.

New PR depends on new media, more a neural network of interactions than a broadcast channel. Every reader is a publisher; every click a vote in the marketplace of ideas, goods, and services. It is a data-rich world where every click and byte of each information transaction can be tracked through fortune cookies. Too various to be dominated, new media is a world that demands a creative response.

In the planning and evaluation of advertising and PR programs, we rely on metrics to deliver hard, digital, scientific data. The creative is the flip side of those attributes: soft, analog, intuitive. We've got the metrics down. It's the creative that's gone missing.

hmmm...what say U?

Tuesday 22 February 2011

My PR World......

Syukur....i know am late...but i did mine...This place will become my newMedia best pet to share with U guys....